Both, organic and paid traffic business models are in my opinion overhyped from internet Marketing perspective in relation to what social media laverage in form of viral marketing does if propperly utilitised.
Now imagine, having what you need is placed in a single platform, already built. The same consumer platform that is already looking for products you offer, yet not on your own website but from competitiors, the one they found on top spot in search engine. Now imagine further, these consumers are gathered in likewise small groups connected with different friends where with some they are sharing music interests, then with others philosophy on life, then with third comes the gurmanic interests, then some of friends they play sports together and so on.
You see the power? Everything business owner needs is already made. The platform, the myth, the legend ie= facebook. If you are old school, you ll say eeeeh, I wont use it. But if you are a new school, then facebook now matters most. The one who adopts survives
. Facebook is longtime not just for kids, what facebook is, it`s a social based platform where ordinary people are playing stronger role than Jesus did back in his peak time.

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